Nokia brand ready for smartphone comeback in 2017

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Nokia brand phones making a comeback: What it means? - Tele-Talk by Neil Shah


Nokia brand phones making a comeback: What it means? - Tele-Talk by Neil Shah
- When I bought my first phone in 2004, the versatile Nokia lumia 6600, it offered the glimpse of the future of handheld computing by the then leader in mobile phones.The Nokia brand was so deeply etched into the consumers' minds that it was as popular an "alternative term" for a mobile phones as "Xerox" has been for photocopiers.However, the touch UI, internet-first, apps based platform nicely integrated into a slate form-factor by Apple four years later in form of iphone was the real Eureka moment for the smartphone industry.
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Nokia brand ready for smartphone comeback in 2017


Nokia brand ready for smartphone comeback in 2017
- Nokia lumia, once the world's top mobile phone makers, will make a comeback on the smartphone market in the first half of 2017, the company and its licensee said recently.The organisation, which is now a leading telecom equipment maker, has licenced its brand to HMD Global, which is to launch its first Nokia smartphone products early next year.The Finnish company said HMD had received the green light to proceed with production after completing all necessary transactions with its Taiwanese manufacturing partner, FIH Mobile of FoxConn Technology Group, and with US tech giant Microsoft which had bought the unprofitable phone business from Nokia in 2014.
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Nokia handsets to ride brand recall: HMD CEO Arto Nummela


Nokia handsets to ride brand recall: HMD CEO Arto Nummela
- Arto Nummela says that he's never had an easier time recruiting people into this new company - even during the good old Nokia lumia days.The CEO of HMD Global which will begin reselling Nokia branded Android smartphones by June next year has most of his top leadership team made from former Nokia executives, himself also being one.Nummela tells ET's Gulveen Aulakh how he's now looking to bring back the brand, which perhaps has one of the strongest recalls among consumers, amid a far tougher competitive environment where consumers have choices aplenty.
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